Three professionals reviewing marketing materials together.

Fractional Marketing Support for Value-Based Care Companies

When you sell into value-based care, prospective clients need to understand how your offering fits their operations, what problem it solves and what results you can substantiate. VBC One brings marketing expertise and firsthand knowledge of value-based care together to help you make that case.

We can lead your marketing, work alongside your existing team or take responsibility for specific functions. We set priorities with you and carry the work through, from positioning your services to developing the materials and communications your sales team needs.

What VBC One Can Manage

Marketing strategy and management. Set marketing priorities around your business development goals, define who owns the work and coordinate execution across the channels you use.

Messaging, website content and sales materials. Explain what you offer in terms that matter to health plans, provider organizations and other prospective clients. Carry that message through your website, presentations and sales materials.

Expert articles, case studies and video. Turn your team’s expertise and documented client results into articles, case studies and educational content. Where appropriate, we can develop interviews and industry discussions involving VBC One leadership.

LinkedIn and email marketing. Manage company page content, newsletters and targeted emails that keep clients, prospects and partners informed and give your sales team a reason to follow up.

Conference and event marketing. Plan around the meetings, speaking opportunities and sponsorships that matter to your business. Develop advance promotion, sales materials and follow-up communications that help your team build on the event.

AI visibility and paid advertising. Track how AI answers describe your company and recommend competitors, then use those findings to guide content development. We also manage Google Ads and, for eligible offerings, ChatGPT Advertising.

We scope and price each engagement around your priorities and the work VBC One will manage.

With VBC One, you get a marketing team that knows value-based care and takes responsibility for the work. Whether we lead your marketing or manage one part of it, we keep that work tied to the clients, partnerships and opportunities your company wants to pursue.